These alphanumeric strings are distributed to players of the mobile game on iOS devices. Redemption of these codes within the game unlocks various in-game items, such as resources, characters, or boosts, providing a temporary advantage or accelerating progression. For example, a code might grant a player 100,000 silver, five energy refills, or a rare champion for their roster.
The use of these promotional instruments serves as a strategic marketing tactic for the game developers. They are implemented to attract new players, retain existing ones, and incentivize engagement with the game’s content and community. Historically, these codes have been released through official social media channels, partnerships with influencers, and during special in-game events or anniversaries, thus serving both as a reward and a call to action.