Applications sharing similar functionalities with BeReal focus on spontaneous, unfiltered photo sharing. These platforms often emphasize daily notifications prompting users to capture and share a moment within a limited timeframe. A key feature is the simultaneous use of front and back cameras, showing both the user and their surroundings, fostering a sense of authenticity.
The appeal of such applications lies in their departure from highly curated social media feeds. They encourage users to share less polished, more realistic depictions of their daily lives, potentially fostering a stronger sense of connection and reducing the pressure to maintain a perfect online persona. This trend reflects a growing desire for authenticity and a reaction against the carefully constructed images often presented on established social media platforms. The concept builds on earlier experiments with ephemeral content, expanding on the idea of spontaneous sharing.