This technology facilitates direct communication with users within a mobile application environment, leveraging a specific platform to deliver targeted content. For example, a retailer might use this functionality to display a promotional offer to a user while they are browsing products within their shopping app.
Its importance lies in the ability to enhance user engagement, drive conversions, and provide timely and relevant information. This method provides a valuable channel for onboarding new users, announcing features, and offering personalized support, contributing to improved customer satisfaction and loyalty. Historically, this type of communication has evolved from basic push notifications to highly customized and interactive experiences.